Subscription Retention Blog
Articles, case studies and video breakdowns from Rahi Jain and the RetainUP team, on subscription retention, lifecycle and ecommerce operations.
Browse by topic: Subscription Retention · Subscription Offers · Subscription Economics · Brand Teardowns
Subscription breakdowns on YouTube
Every week I pull apart how a big subscription brand runs its program, and what a $1-10M brand can copy.
Brand teardowns
Dr. Squatch subscription breakdownHow a $1.5B brand sells $6 soap on subscription.
Grüns subscription breakdownInside a $1.2B program, and what a smaller brand can copy.
IM8 subscription breakdownBeckham's $188M brand, scored 64 out of 80.
Mars Men subscription breakdownA $100M program scored 62 out of 100.Subscription playbooks
Articles
2 BFCM Mistakes Every Subscription Brand Makes
Subscription Winback: Why It Comes Last for Most Brands
Subscription Cancellation Fees: Why Forced Orders Backfire
AI Shopping Agents Can’t Find Your Subscription Page
Product Performance Analysis: 4 Steps to Higher Profit
Ecommerce Unit Economics: How to Calculate and Improve It
5 Shopify Retention Reports You Can Pull for Free
Scale a CPG Brand Without Paid Ads: The 9-Step System
5 Repeat Purchase Mistakes Killing Your Retention
7 Klaviyo Subscription Automations to Cut Churn
5 Winback Mistakes That Kill Repeat Customers
What’s a Good Subscription Retention Rate?
Savage X Fenty Membership Model: How Rihanna Makes $50M a Year
Subscription Churn at Scale: Why Growth Won’t Fix It
Active vs Passive Churn: You’re Fixing the Wrong Number
Retention Without Discounts: Why Costco, Chewy and Red Bull Never Discount
7 Subscription Numbers That Lie: What to Track Instead
Predictably Irrational, for Subscription Brands
Order 2 Retention: How a Free Gift Lifted Conversion 85%
Cancel Flow Routing: Match the Save Offer to the Reason
Subscription Churn Audit: 10 Yes-or-No Questions
Dr. Squatch Breakdown: How do you put a $6 bar of soap on subscription?
How to Engineer a Habit Around Your Product: Atomic Habits for Subscription Brands
Subscription Offer Framework: 5 Decisions in the Right Order
Subscription Gifting Strategy: Why Gifts Beat Discounts
12 Things I Believe About Subscription Growth
CAC Payback Period: How to Calculate It and 10 Ways to Shorten It
Grüns Subscription Teardown: Inside a $1.2B Program
IM8 Q2 2026 Report: 5 Subscription Insights From a $251M Brand
When Subscribers Cancel: What 30,275 Cancellations Show
Mars Men Subscription Teardown: $100M on One Product
Cancel Flow Case Study: How One Brand Saves 1 in 3
Payback, Not Lifetime: Why a $100 Subscription Can Lose Money
Subscription Take Rate: The Six Places It Leaks
The Subscription Flexibility Ladder: Skip Before Cancel
IM8 Subscription Audit: Scoring Beckham’s Brand
Habit Stacking: Tell Subscribers When to Use Your Product
LTV Math: How Churn Sets Your Maximum CAC
How to Read a Subscription Cohort Chart
Pause and Skip: Why Most Brands Offer Them Backwards
Recharge 2026 Subscription Trend Report: The Leak It Can’t Name
Subscription Offer Engineering: The 3-Tier Offer Stack
Your Subscription LTV Is Your Exit Multiple
IM8 Q1 2026 Report: 5 Subscription Insights From a $186M Brand
Consumption Mismatch: The Mistake in Every Subscription Audit
Subscription Exit Surveys: Why Price Is Rarely the Reason
Dollar Shave Club vs Harry’s: Why Loyalty Built on Price Expires
Growth exposes inefficiencies
18.3% Store Revenue From Email | Apparel Boutique Email Marketing | Website Launch Case Study
AED 48.63K In 30 Days | UAE Wellness Brand Email Marketing | Brand Launch Case Study
Rs 13.06L From Nutritional Supplements | CleverTap To WebEngage Migration Case Study
AED 15K From Meal Plan Subscriptions | Lapsed Subscribers Re-Activation Case Study
Email Campaign Gone Wrong: What to Do When You Send Incorrect Information
Why Scaling on Thin Margins is a Recipe for Disaster: D2C Scale Unit Economics
Beyond Big Sales: Keeping Your Ecommerce Growth Strong Post-BFCM
6 Reasons Your Ecommerce Profits Are Stuck (And How to Change Course)
Product Delivery Impact On Customer Retention
Healthy Margins To Scale
Fewer SKUs: Key To Scaling DTC
Ecommerce Profitable Growth With Our 4C Framework – Catalog, Customer, Channel & Cash
Customer Centric Vs Channel Centric
Personalization Myths
#1 Reason For DTC Brands Low Retention & High Customer Acquisition – Poor Product Market Fit
The Acquisition Trap: Why Paid Ads Stall Without Retention
51% Revenue From Email Marketing | Apparel Boutique Store Launch Email Marketing
French Grocery Store Repeat Purchase Journeys | Mailchimp To Klaviyo Migration Case Study
172% Higher Revenue With RFM Analysis | Men’s Grooming Brand Case Study
79% 90-Day Repeat Purchase Rate For Mushroom Extracts | Profitable Growth Case Study
43% Conversions With Post Purchase Journeys | Skincare Subscriptions Case Study
58% Repeat Purchase Rate For Oral Care Brand | Paid Subscriptions Marketing Case Study
$2.48K Revenue In A Week With Just 1 Automation, Is This Legit? – Marketplace Email Marketing Case Study
14% Revenue From Email Marketing In Google Analytics (Last Click) | Music Marketplace Email Marketing Case Study | UAE
$193K Generated From Flower Subscriptions | Lapsed Reactivation Case Study
Unstable Scaling
Profit Dollar Vs Profit Margin
42X Profitable Growth For Fitness Brand | Klaviyo Case Study
Why Brands Hate Discount? Discounting Still Works
Power Of One: Improve Profitability & Cash Flows
How Discounting Impacts Your Profits?
Why brands don’t work on retention
Product rationalization – remove the last 20% of the product range
Retention Focus or Acquisition Focus? What’s your growth strategy
Customer Retention With Maslow’s Hierarchy Of Needs
Building Community For Customer Loyalty
4 Questions To Know Everything About Your Customer
Implicit Loyalty vs Explicit Loyalty
Avoid Ecommerce Blended Metrics For Profitable Growth
Total Addressable Market (TAM) For DTC Growth
Ecommerce Contribution Margin – First Principles Strategy Breakdown
DTC Ecommerce First Order Profitability
How TO Master Zero-Party Data For Ecommerce [With Framework]
How To Analyze Email Heatmaps To Boost Email Click Rates
From First-Time to Lifetime: Proven Tactics to Engage Ecommerce One-Time Buyers and Nurture Them into Repeat Customers
Turning Browsers into Buyers: Effective Strategies for Converting Ecommerce Non-Buyers into First-Time Purchasers
Rekindling Lost Connections: Winning Back Your Ecommerce Lapsed Buyers with Strategic Re-engagement
Ultimate Subscription Guide For Ecommerce Brands
SMART Segmentation: 6 Easy Segments To Optimize Ecommerce Email Marketing
Love In The Inbox: 10 Heartwarming Valentine’s Day Email Designs & Best Subject Lines in 2024
A Comprehensive Guide to Launching Your Subscribe & Save Subscription Program
Passion To Profit: Ultimate Guide on Launching Your Curated Boxes Subscription Program
From Clicks to Community: Guide to Launching Paid Membership Subscriptions For Your Ecommerce Store
Discover Your Ideal Free Shipping Threshold To Maximize Your Average Order Value
From Cart to Cheers: Comprehensive Guide For Ecommerce Cross-Sell and Upsell Framework
A Comprehensive Guide To Crafting Revenue-Boosting Ecommerce Product Bundles
4 Email Smart Sending Strategies To Keep Your Customers Happy | Reduce Unsubscribe Rate | Klaviyo Smart Sending
Optimizing Email Marketing Automations – A Guide to Optimal Performance | Optimizing Klaviyo Flows
How to use endowment effect to sell more? Understanding the Power of Ownership
Decoding Klaviyo VS Google Analytics Attribution: Which Is Telling the Correct Revenue Story?
How do you use paid marketing to increase your customer retention?
Predict Your Customer Retention! Increase Customer Retention Using Klaviyo Predictive Analytics
How To Make Your Top 1% Feel Special? Customer Retention Strategies
4 Tips to Write Catchy Ecommerce Email Subject Lines To Increase Email Open Rates Examples
Improve your Email’s Call To Action (CTAs) by 200% with These 3 Jaw-Dropping Strategies
Supercharge Your Ecommerce SMS Marketing – 3 Steps Comprehensive Guide for 2024
Shopify LTV to CAC Ratio: Why it’s important & how to calculate it
How To Create Effective Email Marketing Calendar [+ FREE TEMPLATE]
How To Create A Perfect BFCM Email Plan | Black Friday Email Marketing Guide
Klaviyo Emails Going To Spam? Here’s How To Fix Email Deliverability
Solve Your One Time Buyer Problem! Turn Shoppers into Lifelong Fans
Comprehensive A/B Testing Guide For Ecommerce Email Marketing (+ 10 Easy Ideas)
17 High Converting Email Campaigns For Ecommerce You Can Send Today
3 Easy Steps To Run A Successful Event Sale For Ecommerce
11 Super Easy High Converting Email Design Elements For Ecommerce
12 Successful Word Of Mouth Marketing Strategies With 36+ Examples For Ecommerce
Best Ecommerce Email Marketing Agencies: 5 Options to Consider and How to Choose the Right One for Your Business
22 Effective Customer Retention Strategies For Ecommerce
How does email marketing agency pricing work for ecommerce?
How To Do An Email Audit For Ecommerce? 40+ Actionable Insights
Winback Campaign Emails For Reactivation and Re-permission
3 Super Easy Welcome Flow Emails For Ecommerce with Copy & Design | Klaviyo
Ecommerce Website Personalization Ideas For Higher Conversions
Social Proofs You Should Be Using On Your Website
How To Do RFM Analysis In Excel? Exact Step-by-Step Guide
Email List Building: 15+ Effective Ways
Ecommerce Marketing Automation: The Definite Guide
4 Easy Steps To Create Customer Journey Map For Ecommerce
Browse Abandonment Flow Emails For Window Shoppers
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