Key takeaways
- Across audits of 100+ subscription brands, one mistake shows up every time: billing frequency that does not match the consumption rate.
- Units per container divided by daily dose gives the days to finish, and that number is the minimum billing frequency.
I’ve audited over 100 subscription brands.
One mistake shows up every time.
Not in the email flow. Not in the cancel sequence.
On the product page. Before the subscriber commits.
The billing frequency doesn’t match the consumption rate.
You’re charging before the container is empty.
Or not giving them enough supply.
Units per container divided by daily dose equals days to finish.
That number is your minimum billing frequency.
In this week’s video, I run a live 6-point audit on AG1, IM8, Obvi, Native, and Dr. Squatch.
If you want to run the same audit on your brand, score it here: Subscription LTV Scorecard™.
One email a week on subscription retention: the numbers, the strategy, and what to fix first.
Rahi Jain
Rahi Jain is a subscription LTV specialist who helps DTC brands maximize their LTV from subscriptions.
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