Articles
Subscription Retention
Why subscribers leave, and how to keep them past order 3. Cancel flows, pause and skip, onboarding and the numbers that show where a program leaks.
22 articles. All articles
2 BFCM Mistakes Every Subscription Brand Makes
Subscription Winback: Why It Comes Last for Most Brands
Subscription Cancellation Fees: Why Forced Orders Backfire
7 Klaviyo Subscription Automations to Cut Churn
5 Winback Mistakes That Kill Repeat Customers
What’s a Good Subscription Retention Rate?
Subscription Churn at Scale: Why Growth Won’t Fix It
Active vs Passive Churn: You’re Fixing the Wrong Number
Retention Without Discounts: Why Costco, Chewy and Red Bull Never Discount
7 Subscription Numbers That Lie: What to Track Instead
Order 2 Retention: How a Free Gift Lifted Conversion 85%
Cancel Flow Routing: Match the Save Offer to the Reason
Subscription Churn Audit: 10 Yes-or-No Questions
How to Engineer a Habit Around Your Product: Atomic Habits for Subscription Brands
When Subscribers Cancel: What 30,275 Cancellations Show
Cancel Flow Case Study: How One Brand Saves 1 in 3
The Subscription Flexibility Ladder: Skip Before Cancel
Habit Stacking: Tell Subscribers When to Use Your Product
How to Read a Subscription Cohort Chart
Pause and Skip: Why Most Brands Offer Them Backwards
Consumption Mismatch: The Mistake in Every Subscription Audit
