Key takeaways
- The average cancel flow saves 1 in 6 subscribers who click cancel, and a best-in-class flow saves 1 in 3.
- RetainUP moved one client’s cancel flow save rate from 14.8% to 29.6%, worth $30K a month in retained revenue.
Get a subscription breakdown like this every week.
Most brands build a cancel page once and never open it again.
The average cancel flow saves 1 in 6 people who click cancel.
Best in class saves 1 in 3.
The cancel page is the cheapest revenue in the subscription business and the last thing anyone touches.
For one of our clients, we moved their save rate from 14.8% to 29.6%. That is $30K a month in retained revenue.
I broke the whole build down in a new video. All 7 screens in the order they should run.
If your save rate is under 30%, book a call.
That is a fixable gap, not a product problem.
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About the author
Rahi Jain
Rahi Jain is a subscription LTV specialist who helps DTC brands maximize their LTV from subscriptions.
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