The Brand
Le Panier Francais is a marketplace of authentic French brands in the US. They sell groceries, cosmetics, and other imported French products that are difficult to find in the US.
The store targets gourmet food enthusiasts and gift shoppers who wish to indulge in French delights away from France.
The Challenge
Valerie Brunet, the founder of Le Panier Francais, reached out to us in October 2020. She was migrating the store’s email marketing account from Mailchimp to Klaviyo.
The store had a 10-year-old database of 21K subscribers. She wished to import their list and re-engage them with regular campaigns.
The lack of regular email campaigns kept the store from making a profitable revenue.
The Solution
The RetainUp team imported their list of subscribers, launched popups, set up automations, and ran weekly campaigns.
List Migration & Pop-Ups
We started with the process of moving from Mailchimp to Klaviyo. The database of 21K subscribers was imported seamlessly.
We created the welcome and exit intent pop-ups for the store’s website to help list growth. The major sale offers were also promoted on the site via vibrant pop-ups.
Automations
We set up 4 core automations for the store in the first 2 months. The touchpoints for these email flows were cart abandonment, post-purchase, winback, and restocking.
The message in the flows nudged the viewer to take action – buy the exclusive product before the stocks ran out.
Campaigns
We started with exciting campaigns for the holiday season, strategizing promotional emails for Halloween, Thanksgiving, and BFCM days.
The copy and design complimented the authenticity of the French products sold at the store. The emails were warm and inviting with eye-catching visuals.
The Results
The total email revenue for one month was $19.9K, of which $7.4K was automation revenue and $12.4K was from campaigns.
Most of the email campaigns we created for the store have generated an average revenue of $1,822. The open rates have been between 27%-35%, with an average click rate of 1.93%.
For the Black Friday/Cyber Monday campaigns, we sent a series of 4 emails over 5 days. The revenue generated was $9.4K from 85.8K emails. The average open rate was 19.13% and the conversion rate was between 10.04% to 16.26%.
Before (July – October)
After (November)
One email a week on subscription retention: the numbers, the strategy, and what to fix first.
Rahi Jain
Rahi Jain is a subscription LTV specialist who helps DTC brands maximize their LTV from subscriptions.
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