To grow profitably, stop looking at blended metrics.
Blended CAC, ROAS, LTV, CR, AOV, and Churn Rate do more harm than good.
Nothing damages a brand strategy more than blended metrics.
Blended metrics will not help unless you are selling a single product on a single channel to a single type of user.
Focus on segmented metrics for a clearer picture and better decision-making.
Here’s what you can do:
- Break down CAC by channel
- Analyze ROAS per campaign
- Segment LTV by customer type – Recognize which customer segments are the most valuable.
- Evaluate product performance individually – Determine which products are truly driving profitability.
- Dissect CR by channel and product – Pinpoint where your conversion efforts are most effective.
- Monitor AOV by product line and customer – Optimize pricing and promotions accordingly.
- Track churn rates separately by product and channel
The main buckets are – product line, channels, and customers.
Once you start breaking up the blended metrics in each bucket.
The right strategy will reveal itself without any effort.
I promise 🤞
One email a week on subscription retention: the numbers, the strategy, and what to fix first.
Rahi Jain
Rahi Jain is a subscription LTV specialist who helps DTC brands maximize their LTV from subscriptions.
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