The Brand
BulletproofZone is an ecommerce marketplace selling protective gear for men, women, and children.
They target adults between 25-40 years of age- primarily military personnel, first responders, and security professionals.
The Challenge
In June 2024, Bulletproof Zone had a list of over 45k subscribers. The CEO, Kevin Lim, came to us with the intent to increase the store’s email revenue and AOV.
The store wanted better customer retention strategies, and to convert its subscribers into regular buyers. It had no regular campaigns planned to do that for the store.
The Solution
The RetainUp team helped Bulletproof Zone get its conversions on track with customer journey automations and on-brand campaigns.
We also helped them by growing their subscriber list via pop-ups.
Automations
Firstly, we covered pre-purchase touchpoints like welcome and abandoned browse. These automations re-engaged with the ‘almost’ buyers before they could be lost.
Campaigns
Secondly, we mapped out the plan for regular campaigns to keep the subscribers engaged.
All their unique selling points, best-selling products, and major promotions were covered in these emails to encourage more purchases.
List Building
Thirdly, we created the welcome intent pop-up for the store, this was to collect their emails and contact numbers for SMS campaigns.
These pop-ups also helped in growing the subscriber list.
The Results
Our team at RetainUp started with creating the browse automation and monthly campaigns for the brand. The automation emails had an average click rate of 6.4% and generated $2.48k within a week of going live.
The two campaigns sent in the first month generated over $20k in revenue with an average open rate of 40.54%.
Brand’s Feedback
One email a week on subscription retention: the numbers, the strategy, and what to fix first.
Rahi Jain
Rahi Jain is a subscription LTV specialist who helps DTC brands maximize their LTV from subscriptions.
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