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Brand Teardowns

How big subscription brands run their programs, scored on the Subscription LTV Scorecard™, and what a $1-10M brand can copy from each.

9 articles. All articles

A gift box in brown paper tied with a bright pink ribbon

Savage X Fenty Membership Model: How Rihanna Makes $50M a Year

Oct 6, 2026Brand Teardowns
Dr. Squatch Pine Tar soap bar with the words $6 soap and $1.5B exit

Dr. Squatch Breakdown: How do you put a $6 bar of soap on subscription?

Sep 27, 2026Brand Teardowns
An open hand holding a pile of pink gummies

Grüns Subscription Teardown: Inside a $1.2B Program

Aug 24, 2026Brand Teardowns
A dish of green powder next to a glass of iced green drink

IM8 Q2 2026 Report: 5 Subscription Insights From a $251M Brand

Aug 19, 2026Brand Teardowns
An amber pump bottle on a tiled bathroom shelf

Mars Men Subscription Teardown: $100M on One Product

Aug 11, 2026Brand Teardowns
A blank clipboard with a pencil on a wooden desk

IM8 Subscription Audit: Scoring Beckham’s Brand

Jul 22, 2026Brand Teardowns
A plain brown mailer box on a carpet in soft light

Recharge 2026 Subscription Trend Report: The Leak It Can’t Name

Jun 19, 2026Brand Teardowns
A white supplement bottle spilling pink capsules

IM8 Q1 2026 Report: 5 Subscription Insights From a $186M Brand

Jun 9, 2026Brand Teardowns
A chrome safety razor head on a white bathroom counter

Dollar Shave Club vs Harry’s: Why Loyalty Built on Price Expires

Feb 24, 2026Brand Teardowns