You don’t need to ask customers for personalization.
The best companies in the world personalize without even asking.
In the ecommerce world, personalization means going on a data collection spree.
You don’t need 10+ forms or surveys.
Or collecting zero-party data at every touch point.
YouTube / TikTok / Facebook personalizes without running surveys.
In ecommerce, you can personalize based on user behavior.
Personalize means the right message for the right customer.
If you do the right communication, with the right products, 90% of the personalization is done.
To get the basics right, just personalize on the buyer journey.
To new customers
Talk more about the brand.
More about your bestsellers.
More about the benefits and impact of your products.
To existing customers
Talk about how to get the maximum benefits from your products. How to effectively use them?
Talk about new arrivals or launches.
To loyal customers
Talk more about the community, mission, and long-term goal of the brand.
Talk more about the process and behind the scene process.
To lapsed customers
Talk more about new products or improvements you have made since their last purchase.
Talk more about bestsellers
Talk more about the new content you have put up about how to get maximum benefits from the products.
Again, before any new data collection, any zero-party data or surveys, meet the customers where they are in the buying journey.
One email a week on subscription retention: the numbers, the strategy, and what to fix first.
Rahi Jain
Rahi Jain is a subscription LTV specialist who helps DTC brands maximize their LTV from subscriptions.
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